A clay checklist reading Purpose, Identity, Consistency and Recognition, with the first three ticked.

Services

Everything a brand needs to be recognised.

Five connected disciplines. Engage one or the whole system - either way, every decision ladders up to a single, consistent brand. Every service has a fixed, published price, with no VAT to add. See pricing.

The disciplines

Five ways we make you recognised.

Choose a discipline to jump straight to the detail
or engage the whole system.

Brand Strategy service icon
Brand Strategy
Visual Identity service icon
Visual Identity
Web & Digital service icon
Web & Digital
Social Media service icon
Social Media
Search (SEO) service icon
Search (SEO)
A designer sketching brand concepts beside fabric swatches
Strategy-led

01

Brand Strategy

Before a single pixel, we find the truth worth telling - what you stand for, who you're for, and why it matters now.

Best for

Small business owners and teams who know the work is good but can't yet say, in one sentence, why people should choose them.

What you get

A written positioning and messaging platform: who you are for, what you stand for, how you sound, and the words to say it.

Pricing: £995 on its own, and included in every brand package. See pricing.

See it in practice: LG Logistics: a one-van courier turned premium delivery brand. Read more: The recognition gap: why good brands go unnoticed.

Research & insight

Market, audience and competitor analysis that surfaces your real opportunity.

Positioning

A sharp, ownable space in the mind of the people you want to reach.

Naming & messaging

Names, taglines and a verbal identity your whole team can use with confidence.

Brand architecture

Clear structure for products, sub-brands and the road ahead.

Letterpress type reading 'The earth without art is just eh' on handmade paper
Crafted

02

Visual Identity

The craft layer - logo, type, colour and motion drawn into a flexible system that stays unmistakably you, everywhere it shows up.

Best for

Established small businesses that have outgrown a logo made in a hurry, and new brands that want to start properly.

What you get

A complete identity system: logo suite, colour, typography, art direction and guidelines, ready to use on screen, in print and on packaging.

Pricing: brand packages from £2,950 and rebrands from £2,250. See pricing.

See it in practice: Doctor Shrooms: identity, packaging and web.

Logo & marks

Primary, secondary and responsive marks built for every context.

Type & colour

A considered palette and typographic voice with real hierarchy.

Art direction

Photography, illustration and graphic language that feels owned.

Guidelines

Living documentation so the brand holds as your team grows.

A builder lifting bricks on a construction site, dust in the air
Built to last

03

Web & Digital

Where most people meet your brand. We design and build fast, accessible sites and products that turn attention into action.

Best for

Businesses whose website no longer reflects the brand, or who still send customers to a social profile.

What you get

A fast, accessible, mobile-first website with clear calls to action, SEO foundations built in. We make your changes for you on Website Care, or build on WordPress if you would rather edit it yourself.

Pricing: websites from £1,250, with Website Care from £75 a month. See pricing.

See it in practice: Knotty & Nice: brand, website and SEO.

Already have a site that isn’t bringing in enquiries? Read how to get more enquiries from your website.

Website design

Strategy-led UX and interface design that reflects the brand at full strength.

Development

Performant, responsive builds with accessibility baked in from the start.

Digital products

Dashboards, portals and tools designed around real user needs.

Care & editing

Updates handled for you, or a WordPress site you can edit yourself. Your domain, files and content are always yours.

A clay-style juice shop owner smiling as she holds up a fresh bottle of orange juice at her market stall

Who we work with

Wellness and lifestyle brands with big intentions.

Rekognition is a Manchester-based branding studio led by Nathan Flowers. We focus on wellness and lifestyle businesses across the UK: the people who teach, heal, make, host and write. Some are just starting out; others have been going for years and have outgrown their first logo.

Most of them don't have a quality problem, they have a recognition problem. They're brilliant at what they do, but too close to it to see what makes them different, so the right clients don't notice, trust or find them. Every service on this page exists to close that gap.

We'll be straight with you: our wellness client list is still growing. Our closest work so far is Doctor Shrooms, a functional mushroom brand, and Knotty & Nice, a handmade embroidery label. What we bring is more than a decade of brand and design across twenty-plus sectors, and a process that works the same way whatever you do: find what makes you different, then build everything around it.

You can engage one discipline on its own, for example a brand strategy workshop or an SEO set-up, or the whole system, where the strategy shapes the identity, the identity shapes the website and search brings people to it.

Body & movement

Yoga teachers, breathworkers, personal trainers, massage therapists, physios and podiatrists.

Often stuck on: classes and appointments that rely on word of mouth, and a website that doesn't take bookings.

Where we'd start: strategy, then a website that books and takes payment for you.

Mind & healing

Therapists, life coaches, sound healers, meditation facilitators and wellness coordinators.

Often stuck on: deeply personal work that's hard to explain in a sentence, so people can't tell if you're right for them.

Where we'd start: positioning and messaging, then an identity that feels safe and personal.

Makers & products

Apothecaries, herbalists, candle makers, cosmetic chemists, functional mushroom and food and drink brands.

Often stuck on: great products in packaging and a shop that don't show the care that went into them.

Where we'd start: identity and packaging, then a shop. See Doctor Shrooms.

Voices & experiences

Podcasters, wellness writers, retreat organisers, spas and aesthetic practitioners.

Often stuck on: an audience or a beautiful space, but no clear brand tying it together and not enough people finding it.

Where we'd start: identity, then social and search so new people find you.

Somewhere in between?

Plenty of wellness and lifestyle businesses don't fit one box, and most small brands outside wellness face the same recognition gap. Tell us what you do and we'll tell you honestly whether we're the right fit.

Not sure where to start?

Run the free brand check on your website. In about 30 seconds you'll see how clear, trustworthy and findable it is, with plain-English fixes.

An editorial portrait lit by warm sunlight against a green wall
Always-on

04

Social Media

Recognition lives in repetition. We build content systems and run the channels that keep your brand showing up - consistently and on-message.

Best for

Brands that post when they have time and want a consistent presence without a full-time hire.

What you get

A channel plan, reusable content formats and, if you want it, monthly management with a clear report on what worked.

Pricing: social media management £450 a month. See pricing.

See it in practice: 9 Minds: identity, logo and social content. Read more: You are the brand: why people buy from people.

Channel strategy

The right platforms, cadence and tone for your audience and goals.

Content systems

Templates and formats that make consistency effortless.

Management

Planning, publishing and community - handled end to end.

Reporting

Clear monthly insight on what's working and what's next.

White blossom catching light against deep green foliage
Found first

05

Search (SEO)

Being recognised means being found. We align technical health, content and authority so the right people reach you first.

Best for

Businesses that want to be found for what they do, not only when someone already knows their name.

What you get

A technical and content plan: crawlability, sitemaps and Search Console set-up, keyword and topic strategy, and tracking tied to enquiries.

Pricing: SEO set-up £495, and Local SEO £395 a month. See pricing.

See it in practice: Knotty & Nice: top of Google for its brand. Read more: Sitemaps & indexing for AI-built websites.

Technical SEO

Speed, crawlability and structure that search engines reward.

Content & keywords

Topic strategy that answers what your audience is actually searching.

Local & UK SEO

Visibility where your customers are - across the UK and beyond.

Measurement

Transparent tracking tied to enquiries and revenue, not vanity metrics.

06 Coming soon

Brand systems. The admin, handled.

You didn't start a wellness business to chase invoices or write blog posts at midnight. We're building systems shaped around your brand that take care of the jobs pulling you away from your work, so you can stay in your flow.

We're building these now and testing them with our first clients. Join the waitlist and we'll let you know as each one is ready.

Class notes to blog posts

Jot a few lines after a class or session. It comes back as an on-brand blog post that helps new clients find you on Google.

Bookings & payments

Booking, reminders and payments that look and sound like your brand, not a generic app.

Invoices & follow-ups

Invoices, receipts and gentle reminders that send themselves, so your weekends stay yours.

Enquiries to clients

New enquiries answered, added to your list and sent a welcome pack, without you lifting a finger.

Join the waitlist

We'll only email you about brand systems. No spam, unsubscribe anytime. See our privacy policy.

How we work

A clear path from unknown to unmistakable.

01

Discover

Workshops, research and audits to understand the real challenge.

02

Define

Strategy, positioning and a creative platform everyone aligns behind.

03

Design

Identity, web and content crafted and refined together.

04

Deliver

Rollout, guidelines and ongoing support to keep momentum.

Available for projects

Let's work together

Book my free call

Have a project in mind? Book a free 30-minute call. Let's create something exceptional together.

hello@rekognition.uk

Not sure where to start?

Get a free brand health check.

Enter your website and see in about 30 seconds how clear, recognisable, trustworthy and findable it is, with plain-English fixes you can act on straight away.

Check my website→

Questions

Frequently asked questions.

What does Rekognition do?

Rekognition is a strategy-led branding studio in Manchester for wellness and lifestyle businesses. We find what makes you different and who you are really for, then build your brand around it through brand strategy, visual identity, web and digital, social media management and SEO, so you can spend your time on the work you love.

Do I have to buy the whole package?

No. Each of the five disciplines can be hired on its own, for example a logo and guidelines, a new website, or an SEO set-up. They work best together because each stage builds on the last, but you choose the starting point.

How much does a project cost?

Brand packages have fixed prices with no VAT to add: £2,950 or £4,500 for a new brand, and £2,250 to £5,250 for a rebrand. A Quick Brand Review costs £195 and a Full Brand Audit £595, and both come off your project if you book within 60 days. Websites start at £1,250, with Website Care from £75 a month, Local SEO at £395 a month and social media management at £450 a month. See every price, what it includes and how you pay on our pricing page. For a fuller picture of what branding costs and what to look for in a quote, read how much branding costs for a small business.

Where are you based and who do you work with?

We are based in Manchester and work UK-wide, mainly with wellness and lifestyle businesses: practitioners such as yoga teachers, therapists and coaches, makers such as apothecaries and candle makers, and podcasters, writers and retreat organisers. Some are just starting out, others are established. Our past work also includes food and drink, logistics and creative brands.

How does a project work?

Four stages: Discover (workshops, research and audits), Define (strategy and positioning), Design (identity, web and content) and Deliver (rollout, guidelines and ongoing support).

Will my website show up on Google?

We build every site with search foundations in place: clean structure, fast pages, a sitemap and Google Search Console set up. Rankings depend on competition and time, so we track results against enquiries rather than promising a position. See our guide to sitemaps and indexing for how Google finds a site.

Can you manage our social media after the brand is built?

Yes. We can hand you the content system and templates to run yourself, or manage planning, publishing and community on an ongoing basis with a monthly report.

Still unsure which service fits? Tell us what you're building and we'll point you in the right direction.