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Pricing

Clear prices. No surprises.

Every price is fixed, with no VAT to add. Answer 3 quick questions to see what fits your business, or open any section below to see every option.

Not sure yet?

Start with a clear view.

Free, £195 or £595 See pricesHide

Find out what's working, what's holding you back and which level of change you need, before you spend more.

Brand Health Check

An instant, automated check of your website.

Free

About 30 seconds
  • Scores how clear, recognisable, trustworthy and findable your website is
  • Plain-English fixes you can make straight away
Check my website→

Quick Brand Review

What a new customer sees, from the outside.

£195

Within 7 working daysComes off your project

We review

  • Your website, up to 3 social accounts and your Google Business Profile
  • Photos of your signs and printed materials
  • 3 local competitors, side by side with you

You get

  • A 60-minute call to talk it through
  • A one-page summary: what to keep, what to fix and which level you need
  • A fixed quote

The £195 comes off any project booked within 60 days, including the Full Brand Audit.

Book a Quick Review→

Full Brand Audit

What your customers, your team and Google see.

£595

About 3 weeksComes off your project

We review

  • Everything you show customers: website, all social accounts, Google profile, signs, print, packaging, booking system and emails
  • 5 competitors
  • How you show up on Google for your name and your main services locally
  • A short survey we write for your customers, and the replies
  • Interviews with the owner and up to 2 team members

You get

  • A 10–12 page report: what customers value, what confuses them, and every place your brand appears
  • Fixes you can make yourself, the level you need and a fixed quote
  • A 90-minute call to present it

Best if you've traded for 3 years or more, have staff or more than one location, or are thinking about a new name. The £595 comes off any project booked within 60 days.

Book a Full Audit→
A brand

Built to be rekognised.

New brands £2,950 or £4,500. Rebrands £2,250 to £5,250 See pricesHide

Every brand starts with strategy, so the design has a reason behind it. Choose a new brand, or change the one you have.

Starting a brand

For new businesses, or businesses that have never had a proper brand.

Brand Essentials

Everything you need to launch with confidence.

£2,950

Good for: new businesses that need a clear, professional look from day one.

  • A brand strategy session
  • 2–3 logo directions to choose from
  • 3 rounds of changes
  • A 4-page brand sheet: logo, colours, fonts and how to use them
  • Every final file (SVG, PDF and PNG)
  • Copyright assigned to you in writing
Start with Essentials→

Brand Complete

The full system, ready for launch day.

£4,500

Good for: businesses launching properly, with a website, a team or a busy social feed to keep consistent.

Everything in Essentials, plus

  • Brand consultancy: a 60-minute launch session to plan your rollout, and 30 days of email support after handover
  • Your tone of voice and key messages: how you sound, a tagline and a short description of what you do
  • Full brand guidelines: logo use, colour, type, imagery and layout, so anyone can use your brand correctly
  • Editable social media templates
  • Launch graphics for your website and socials
  • Business card and email signature designs
Start with Complete→

Brand strategy on its own

£995

A half-day workshop, research into your audience and competitors, and your positioning and messaging written up. Already included in every brand package.

Changing your brand

For wellness and lifestyle businesses that already trade. Every rebrand starts with a list we agree together of what stays and what changes, so you only change what needs changing.

Brand Refresh

Same name, same idea, tidied up.

£2,250

3–5 weeks

Good for: a brand that's basically right but looks dated, messy or inconsistent.

  • A kick-off call and an agreed list of what stays and what changes
  • Your current logo redrawn and evolved, shown as 2 variations
  • A colour palette, with the exact codes
  • 1–2 fonts chosen for you
  • A brand sheet
  • 3 rounds of changes and every final file
  • Copyright assigned to you in writing
Ask about a Refresh→

Full Rebrand

Same name, new look, clearer positioning.

£4,250

8–10 weeks

Good for: a business that has outgrown its brand, or that customers mix up with someone else.

  • A survey of your customers, so the new brand keeps what they value
  • A team workshop (up to 2 hours)
  • Brand strategy and positioning
  • 2–3 design directions to choose from
  • 3 rounds of changes
  • Full brand guidelines and social media templates
  • A changeover checklist of everywhere your brand appears
  • Every final file, with copyright assigned to you
Ask about a Full Rebrand→
Full Audit free

Rebrand with a new name

New name, new look.

£5,250

10–12 weeks

Good for: a name that clashes with another business, holds you back or no longer fits what you do.

Everything in the Full Rebrand, plus

  • Up to 15 name ideas and a shortlist of 3
  • Checks on the shortlist against Companies House, domains, social handles and the UK trade mark register
  • A plan to change your name without losing your Google ranking: web address, redirects, Google profile and directory listings

Book a Full Brand Audit first and its £595 comes off in full, so the audit is free.

Ask about a new name→

Brand add-ons

Each add-on has a fixed price and a clear limit, so you know what you're getting.

Social and Google profile update

£350

New profile pictures, cover images and bio wording for up to 3 social accounts, plus your logo, cover photo and description on your Google Business Profile.

Signage artwork and sign-maker coordination

£250

Print-ready artwork for up to 2 signs, and up to 2 calls or visits with your sign maker. Each extra sign is £100. You pay the sign maker directly.

Extra round of changes

£225

One more round after the 3 included in every brand package.

Extra workshop or strategy session

£250

Up to 2 hours, plus a written summary.

Extra naming round

£450

10 more name ideas, with checks on a new shortlist of 3.

A website

A website that works for you.

£1,250 to £3,950, with a WordPress option See pricesHide

Built from your brand, fast on phones and set up for Google from day one. Your domain, files and content always stay yours.

One-page website

One clear page that people can find and book from.

£1,250

1 pageAbout 2 weeks

Good for: practitioners starting out, or anyone who needs something better than a social profile to send people to.

  • One long page designed from your brand
  • Fast, accessible and built for phones first
  • A contact form and a link to your booking system
  • Set up for Google: Search Console, structured data and fast loading
  • 1 round of changes
Start with One-page→

Website Starter

Everything you need to be found, trusted and booked.

£2,450

Up to 5 pages3–4 weeks

Good for: practitioners and small studios who need people to find them, trust them and get in touch.

  • Designed from your brand
  • Fast, accessible and built for phones first
  • A contact form and a link to your booking system
  • Set up for Google: Search Console, a sitemap, structured data and fast pages
  • 2 rounds of changes
Start with Starter→

Website Plus

Room to grow, publish and take bookings.

£3,950

Up to 10 pages5–7 weeks

Good for: businesses with several services, classes or products, or that want to publish regularly.

Everything in Starter, plus

  • Up to 10 pages
  • A blog, ready for your first posts
  • Bookings and payments set up on your site
  • 3 rounds of changes
Start with Plus→

Want to edit it yourself? Add WordPress.

We build your site on WordPress with the layouts locked, so you can change text, photos, prices and blog posts without breaking the design. WordPress needs more updates to stay secure, so WordPress Care is £95 a month instead of £75.

+£495

Extra page

£195

Each page beyond your package.

Copywriting

£125 a page

We write the words for you. Otherwise, you supply them and we shape them to fit.

Brand and website together

£250 off

Book a website with any brand package and save £250 on the website.

Online shop

Quoted

Shops depend on how many products you sell and how, so we quote them on their own.

Ongoing help

Keep it working, month by month.

From £75 a month See pricesHide

Monthly plans for your website, Google and social media, paid monthly. Each has a short minimum term, then runs month to month.

Website Care

Your website, looked after.

£75a month

6-month minimum
  • Hosting and a security certificate
  • Regular backups
  • Security updates and uptime checks
  • Up to 1 hour of changes a month, made for you

WordPress sites are £95 a month. Not on Website Care? Changes are £60 an hour, in 30-minute blocks.

Ask about Website Care→

Local SEO

Get found by people near you.

£395a month

6-month minimum
  • Google Business Profile posts and review requests
  • 1 blog post a month, written for the searches that matter
  • Rankings tracked for up to 15 phrases
  • Technical checks on your website
  • A monthly report in plain English

SEO takes months to show results, which is why the minimum is 6 months.

Ask about Local SEO→

Social media

Show up consistently, without the time it takes.

£450a month

3-month minimum
  • 1–2 platforms
  • 12 posts a month
  • Planning, captions and scheduling
  • A monthly report on what worked

You supply photos and video of your work; we turn them into posts.

Ask about social media→

SEO set-up

£495

A one-off: a technical check of your website with fixes, Google Search Console set up, your Google Business Profile tidied, and a keyword plan for 10 phrases.

Brand systems

Coming soon

Bookings, invoices, enquiry replies and blog posts from your class notes, set up to run in your brand's voice. Join the waitlist.

Good to know

How it works.

How you pay, what isn't included and the small print, in plain English.

How you pay

  • 40% to book your start date
  • 30% when you choose a design direction
  • 30% before your final files are handed over or your website goes live
  • Reviews and audits are paid when you book
  • Monthly plans are paid monthly, in advance
  • No VAT to add: we're not VAT registered

Not included

You pay these directly, so you never pay a mark-up:

  • Sign makers and printers
  • Font licences and stock images
  • Companies House and trade mark fees
  • Domain names
  • Booking, payment or shop software subscriptions

The small print, in plain English

  • Fixed price for everything in your package. Anything extra is quoted in writing first.
  • You name one person who gives feedback and signs off.
  • A round of changes is one set of written feedback, sent in one go.
  • Included rounds can be used for 3 months after you choose a direction.
  • If we hear nothing for 30 days, the project pauses until you're ready.
  • Copyright passes to you when the final payment clears.
  • Your website, domain, files and content are yours. If you leave Website Care, you get everything.
  • Name checks look for clear conflicts. For full legal clearance, use a trade mark attorney.

Questions

Pricing questions.

Do you add VAT?

No. Rekognition isn't VAT registered, so the price you see is the price you pay.

Are the prices really fixed?

Yes, for everything listed in your package. If you ask for something outside it, we quote it in writing before we start, so nothing appears on an invoice you haven't agreed.

What's the difference between a brand refresh and a rebrand?

A refresh keeps your name and the idea behind your brand, and tidies up how it looks: the logo is redrawn and evolved, and your colours and fonts are set properly. A full rebrand keeps your name but rethinks your positioning and gives you a new look, starting from what your customers tell us. A rebrand with a new name changes the name too.

Can I edit my website myself?

Yes, if you choose the WordPress option for £495. We build your site on WordPress with the layouts locked, so you can change text, photos, prices and blog posts without breaking the design. Otherwise, Website Care covers up to an hour of changes a month, made for you.

Who owns my website?

You do. Your domain, files and content are yours. If you ever leave Website Care, we hand everything over.

What counts as a round of changes?

One set of written feedback from your named decision-maker, sent in one go. Every brand package includes three rounds. Further rounds are £225 each.

Do the review and audit fees come off the project?

Yes. The Quick Brand Review (£195) and the Full Brand Audit (£595) come off in full if you book a project within 60 days.

Who owns the designs?

You do. The copyright in your final designs is assigned to you in writing when the final payment clears.

What if my refresh turns into something bigger?

You can move up to the Full Rebrand at any point and pay the difference. Nothing you've already paid is lost.

Want the wider picture first? Read how much branding costs for a small business.

Still deciding?

Book a free 30-minute call.

Tell us where your business is now and where you'd like it to be. We'll tell you honestly which option fits, even if it's the smallest one.

Picked a package above? It's already noted on your booking, so you won't need to tell us again.

Book a call

Pick a time that suits you.

A free 30-minute call on Zoom, Monday to Friday. You'll get the link straight away.

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