Free brand health check

How recognisable is your brand online?

People decide in seconds whether a business feels clear, credible and worth remembering. This free check shows you how your website measures up, and what to fix first.

Four scores out of 10 for how clear, memorable, trustworthy and findable you are.
Plain-English fixes you can act on today, with the most important first.
A baseline to compare against competitors. Run their websites too and see the gap.

Why it matters

See your brand the way a stranger does.

Your website is often the first, and sometimes the only, chance to make an impression. Visitors, Google and AI assistants all judge it within seconds: is it clear what you do, would I remember you, can I trust you, and can I find you again?

A clear view of how your brand comes across helps you spot what is holding you back before it costs you customers, and shows where you stand next to your competitors.

Know where you stand

A clear score and four category ratings, so you have a real starting point instead of a gut feeling.

Know what to fix first

Every finding comes with why it matters and how to fix it, biggest problems first. Many take minutes.

Know how you compare

Run a competitor’s website too, and see where they are clearer, more trusted or easier to find than you.

Run my free check→

What we check

Four questions every visitor asks, silently.

Clarity

Can a stranger tell what you do, and who for, in five seconds? Titles, headlines, descriptions, structure and depth of content.

Recognition

Would people remember you and spot you again? Share previews, icons, your name where it counts, and described images.

Trust

Does the site feel real and safe? Secure connection, a clear way to get in touch, an about page, privacy policy and social profiles.

Findability

Can Google and AI assistants find and understand you? Indexing, sitemap, structured data, speed and an llms.txt guide for AI.

What this check can’t see

It is an automated check of your public page’s text and structure. It can’t judge your logo, photography, colour or the quality of your offer, and it checks one page, not your whole site. Those are the things a person looks at, and what a conversation with us covers.

Questions

Is it really free?

Yes. You see your four scores and one finding straight away. To read the full report, with every check, why it matters and how to fix it, we ask for your email address. There is no payment, and you are not signed up to anything unless you tick the box.

What happens to my email address?

We use it to unlock your report and to follow up on it if you asked us to. If you tick the optional box, we also add you to The Recognition newsletter, and you can unsubscribe at any time. We never sell your details. Full detail is in our privacy policy.

Does it use AI?

No. It runs a fixed set of automated checks on your page, the same way every time, so the results are consistent. Several checks are about how ready your site is for AI assistants like ChatGPT and Claude.

My score is low. Is my brand bad?

Not necessarily. The score measures how well your website communicates your brand to visitors and search engines, not how good your business is. Most low scores come from a handful of fixable gaps, and the full report lists them.

Can you fix what it finds?

Yes. That is what our services are for, from brand strategy and identity to websites and SEO. Many fixes are small enough to do yourself, and the report says how.