The Recognition · Journal

Notes on being recognised.

Practical thinking on brand strategy, identity, web and search, written by the studio, for small business owners building something worth remembering.

Claymation figure of a woman on a stool, pencil raised, looking up mid-thought.
An open sketchbook on a wooden desk with coloured-pencil drawings of a sparrow on a branch and pink magnolia flowers, pencils scattered around it.
Social7 min read

What building and closing my own wellness studio taught me about branding

Creative at heart, but running a business too? Same here. This is how I learned to make the two work together.

Nia MalliaNia Mallia
Looking down a thick rope stretched over dark, sunlit water, as one swimmer holds on below and another climbs up towards the camera.
Web14 min read

How to get more enquiries from your website

Visits but no enquiries? What to fix first, what to ignore and how to tell if it’s working when you only get a handful a month.

Nathan FlowersNathan Flowers
A sign painter on scaffolding hand-painting a new business name in rust-red letters on a white shopfront.
Strategy15 min read

How to change your business name without losing your customers

The order to do it in, whether you keep your Google reviews, how to protect your ranking, and templates for telling your clients.

Nathan FlowersNathan Flowers
A row of independent bookshops in London with deep green and navy painted shopfronts, gold sign lettering and a pavement A-board.
Strategy12 min read

How to rebrand a small business: when to do it, what to change and what to keep

Refresh, full rebrand or a new name? The signs, the steps, a changeover checklist and how to keep your Google ranking.

Nathan FlowersNathan Flowers
A woman in silhouette standing at a large window, looking out at a pale golden sky.
Strategy20 min read

Going solo: how to get clients as a wellness practitioner

Leaving the studio, gym or clinic? The rules to sort first, then how to win your own clients through people, Google and referrals, without living on Instagram.

Nathan FlowersNathan Flowers
Two white dice and a red die on a dark board game, beside a square printed with a large question mark.
Strategy12 min read

How much does branding cost for a small business in the UK?

DIY, freelance and studio routes, the costs people forget, who owns your logo, and how to tell whether a quote is fair.

Nathan FlowersNathan Flowers
A vast crowd of Lego minifigures packed together, every one of them looking slightly different.
Search & AEOSeries · Part 1

Google doesn't know you exist (yet): crawling, sitemaps and getting indexed

Part one of So you're creating a website with AI. How Google finds a site, and the sitemap and Search Console steps that make sure yours gets found.

Nathan FlowersNathan Flowers
A concrete figure looking at its own reflection in a round mirror set into a wall.
Social5 min read

You are the brand: why people buy from people

A marketer with 12k followers out-connects one with 150k. What that comparison, and a breathwork session on a hill, taught me about brands.

Nathan FlowersNathan Flowers
A lone figure sitting in a vast concrete hall, dwarfed by the space around them.
Strategy4 min read

The recognition gap: why good brands still go unnoticed

Most businesses don't have a quality problem. They have a memory problem. The framework we use to close the gap between being good and being known.

Rekognition StudioRekognition Studio

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