The Recognition · Journal
Practical thinking on brand strategy, identity, web and search, written by the studio, for founders building something worth remembering.
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Most businesses don't have a quality problem. They have a memory problem. Here's the framework we use to close the gap between how good you are and how well you're known.
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A marketer with 12k followers out-connects one with 150k. What that comparison, and a breathwork session on a hill, taught me about brands.
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