Case study · Identity → Content · 2025 – Present
Doctor Shrooms make functional-mushroom gummies for the whole family. We shaped the identity, dressed the packaging, built the website - then gave the brand a voice with a content series called the Mushroom Minute.
(The brief)
A functional-mushroom gummy for families needs to feel friendly, not clinical. So we built a character with a heartbeat - giving a flat vector dimensions.
Client
Doctor Shrooms
Sector
Wellness · Family
Engagement
Full brand build
Year
2025 – Present
The connection
Our studio green and the Doctor Shrooms red sit at opposite ends of the wheel - but they meet in the middle. The cream in our mark is the same cream in their mushroom’s face. Slide across and watch one palette become the other.
Rekognition
Doctor Shrooms
The hand-off: our warm clay and ochre are one step away from their red and peach. That’s why the two brands can share a page without a single clash - the identity we designed was built to belong to the same family from the first sketch.
How we deliver content
A logo gets you recognised once. Content gets you recognised every week. For Doctor Shrooms we turned the identity into an engine - a repeatable way to script, shoot and ship short video that always sounds like the brand and never like an advert.
01
Strategy
One idea per video, mapped to a real family question about mushrooms.
02
Script
60 seconds, plain words, a smile in every line - written in the brand’s voice.
03
Shoot
Real people, real kitchens. Authentic beats polished for this audience.
04
Motion
Branded captions, the mushroom mascot and pop-on graphics tie every clip together.
05
Publish
Cut for Reels, TikTok and the on-site series - one shoot, everywhere it counts.
The flagship
A nine-part series that turns “what does this mushroom actually do?” into a friendly sixty-second answer. One ingredient, one benefit, one minute - the kind of content people finish, remember and send to a friend.
Made start to finish by us. Every film in the series - all nine - was scripted, shot, captioned and edited in-house at Rekognition.
See the full series→The opener sets the tone for everything that follows - friendly, family-first and never clinical. It’s where the mascot meets the audience and the whole series finds its voice.
Watch it - and the eight that follow - on the Doctor Shrooms site.
Watch Episode 01→EP 01 → 09
EP 01
Welcome to the Mushroom Minute
Meet the doctor.
EP 02
Lion’s Mane · Brain Power
Focus, made friendly.
EP 03
Cordyceps · The Energy Charger
Go, without the crash.
EP 04
Chaga · King of Immunity
The everyday shield.
EP 05
Shiitake · Happy Hearts
Love your ticker.
EP 06
Maitake · The Dancing Mushroom
Balance, in rhythm.
EP 07
Reishi · Sleep & Serenity
Wind-down in a gummy.
EP 08
Agaricus Blazei · The Daily Defender
Quiet, dependable immunity.
EP 09
Ginger & Chamomile · Tummy Tamers
Settle and soothe.
Sonic identity
Recognition isn't only what you see - it's what you hum on the way out. We gave Doctor Shrooms its own theme tune: a short, friendly earworm that ties the mascot, the videos and every scroll-stopping second together. Press play.
Click to play
The founder’s story
Doctor Shrooms didn’t begin in a boardroom. It began at a kitchen table - a parent looking for a simpler, kinder way to help their family feel their best, and a little boy called Kian at the heart of it.
That honesty is the whole brand. So when it came to telling the origin, we didn’t script a polished advert - we handed the story back to the people who lived it and captured it in their own words. The mushroom with a heartbeat has a real one behind it.
“We built the brand we wished we’d had - one the whole family could trust.”
Bringing life to your story. Edited and Directed by Rekognition.
0
Episodes in the series
0
Seconds - the perfect scroll-stopper
0
Functional mushrooms, one story
0
On-brand, every single cut
Your brand, next
From a mushroom with a heartbeat to a content series people finish - we build brands that get recognised, then keep them talking.