Case study · Identity & Social · 2025
9 Minds is a holistic company for mind, body and spirit - bringing the highest, like-minded people together through natural health products, community walks, yoga retreats and breathwork. We built the identity that carries it all.
(The brief)
A mark to match an idea so unique - one that lives everywhere, but memorable enough to feel like it was always meant to be.
Client
9 Minds
Sector
Holistic wellbeing
Engagement
Identity & social
Year
2025
The approach
We anchored the brand to a single, ownable symbol - then built a system of colour, type, tone and generous white space around it, so 9 Minds looks calm, clear and unmistakably itself everywhere it shows up.
01
A symbol you can own
The nine doubles as a mark - distinctive at a glance and recognisable at any size.
02
A calm, confident palette
Soft violets against clean white space set a considered, human tone that never shouts.
03
A voice for social
Templates and rules that keep every post unmistakably 9 Minds, week after week.
In motion
Recognition isn't a one-off - it's built week by week. We turned the identity into launch content that keeps 9 Minds present, consistent and impossible to scroll past.
Product design
The whole sea moss range is built on a single piece of design thinking: the same 9 mark, the same '92 minerals' seal, the same wordmark and layout on every jar. Only the colour changes from blend to blend - so the range reads as one family on the shelf while each variant still owns its own shelf presence. That's the continuity doing the work: instantly 9 Minds, instantly recognisable, whichever one you reach for.
Deep berry-magenta wrap for the strongest blend - the label system pushed to its most saturated, boldest end.
— Intense
Maximum minerals
Sky-blue with a gold band - the everyday hero, and the blueprint every other blend in the range is drawn from.
— Original
The 92-mineral classic
Warm turmeric-gold, calm and soothing - the same system in a softer mood, with colour carrying the whole story.
— Golden
Warming & golden
Social presence
9 Minds is a lot of ideas under one roof - products, walks, retreats, breathwork. Social is where they all show up together, so every post is a small study in presentation: what to lead with, how to frame it, and how to keep the whole world unmistakably 9 Minds. A strong feed does the heavy lifting - it carries the vast array of ideas without any one of them losing focus.
One mark, many rooms
→
The identity travels. Beside The Yoga Factory and Mandem Meet Up, the flat white variant of the 9 mark holds its own - sitting shoulder to shoulder with partner brands and never losing a beat. That continuity is what makes every collaboration still feel like 9 Minds.
9 Wanders · sister brands
A community this alive doesn't stay in one place. 9 Wanders takes it into the hills - group hikes to spots like Thor's Cave and Mermaid's Pool - while Enin holds the breath and stillness. Different names, different terrain, but you always know the family: the same 9, the same flat mark, the same feeling. That's continuity doing its quiet work.
9 Minds
The holistic home - products, community and the parent identity.
9 Wanders
Community walks and hikes that take the brand outdoors.
Enin
The breathwork practice - stillness, breath and reset.
Community first
Like-minded people are always a blessing - but they only become a real community when they can actually connect. So we built the connective tissue: a home on WhatsApp that brings the walks, the foraging, the retreats, the breathwork and the holistic products all into one place, where people can show up and facilitate for one another.
9 Minds Community
248 members · mind, body & spirit
0
Ownable mark at the core
0
Sister brands - 9 Minds, 9 Wanders, Enin
0
Active community members
0
On-brand, every single post
Your brand, next
From a single symbol to a full social voice - we build brands that get recognised, then keep them talking.